The 7-day Twitter Cleanse (No Cayenne Pepper Drink Necessary)

iStock_000002912142MediumIs your Twitter page in need of a little refreshment? It happens to the best of us. Sometimes we neglect our Twitter account and it becomes deserted, filled with junk and spam. Luckily, I have come up with a 7-day Twitter Cleanse that will get you back on your game in no time. All you need is thirty minutes a day!

Day One: Detox Your Profile

Your Twitter Profile is your first impression.  Step one in cleansing your Twitter presence is cleaning up your profile page. Let’s start with the Photo or Thumbnail image. This is the picture that is going to appear next to your tweets. If your profile represents a business or product, it is a good idea to put your logo in this space. It will raise brand awareness as you tweet. The Header is the box behind the Photo that displays your bio.  If you aren’t handy with PhotoShop, I would recommend keeping this part simple. Create a solid color image in paint and voilà, you have a header. Make sure you have completely filled out your bio and included keywords about what you do. Include a link to your website, this will help your off-page SEO (Search Engine Optimization).

Update the background image, keep it simple with a texture or color. Do not choose “tile background” as this can be an eyesore. There is no need to get fancy with design or adding text to the background. Twitter has a responsive design, as the size of the browser changes, so does your ability to see the background image. This is why it’s best to keep it simple. Here are a few examples of large brands that have chosen to “detoxify” their Twitter backgrounds:

Day Two: Start building your following

Unlike other social networks where you connect with people you already know in real life, on Twitter you connect with as many people as possible. The culture is follow for a follow. If someone follows you, it is common courtesy to follow them back. Make sure your tweets are public and not protected. You want to allow any and all who are interested to read your tweets. Not sure who to follow? Start by viewing your competitor’s followers. Spend 30 minutes today following as many of these people as you can. Over the next few days many of these people will follow you back – increasing your followers.

Day Three: Schedule Tweets

Today you are going to spend 30 minutes pulling together content (owned or found) and scheduling your tweets for the rest of the week. This can be done using Social Media Management Software such as Sprout Social, Sendible, or SocialSuite. Space out your tweets throughout the course of each day. Your initial goal should be to tweet three times each day (for example schedule a tweet at 9 AM, 1 PM, and 5 PM). Think like a headline writer. You only have 140 characters to grab someone’s attention. Make it count.

Day Four: Fill in the blanks

Your goal on day four is going to be to supplement your pre-scheduled tweets with at least three other tweets that address Trending topics. What’s Trending can be found in a list on the left side of your Twitter page. These are the most popular conversations going on at any given moment in your geographic area.  Scheduled tweets are great, but tweets happen in the moment. You need to be aware of what is being discussed in real time. Set a reminder to check your page three times today. Each time you login, respond to someone in your newsfeed or send a tweet about a trending topic.  Be sure to include a #hashtag relevant to that conversation in your tweet.

Day Five: Retweet

Today your goal is to retweet at lease four people. Retweeting is a way to share someone’s great content with your audience and a way to flatter the person who originally tweeted it.  There are two ways of retweeting someone. The first is to simply click “retweet”. This will make the original tweet show up on your page with the person’s photo and handle next to it.  The second way takes a bit more effort but your fans will appreciate it more. Copy and paste the text into a new tweet and add “via @personwhosaidit” to the end.

Example:

sampleRT

Day Six: Find out who’s talking about you

Spend 30 minutes today experimenting with the “Advanced Search” feature on Twitter. This is a great way to set up keyword searches for your business or industry. Type something in the search box and then click on Advanced Search. Think about key words or phrases that your customers might be talking about on Twitter. If you are a realtor, run an advanced search using keywords like “house hunting”, “mortgage”, “need to move”, etc. You may then geo-target your search to a specific city or zip code. This will display everyone within say 25 miles of you talking about “house hunting” on Twitter. Follow these people or start a conversation with them. These can become valuable relationships down the road.

example3

Day Seven: Cleanup

On the last day of the Twitter cleanse, we are going to cleanup all of the people who are not following us back. This can be done very easily using an SMMS tool such as Sprout Social or PropelSOCIALSUITE. Cleanup can be done in the Twitter platform itself, but it is much more time and labor intensive. Unfollowing all of the people who didn’t follow you back this week will free up some room for you to try adding new potential followers.

That’s all there is to it! You are on your way to becoming a lean, mean Twitter machine. Repeat this process each week for dramatic results.

Advertisements

Comments

  1. I love the title and the theme of this post! Very cleaver and creative!! Great post, I think you did a great job explaining and breakdown how to get back on track with tweeting. I am guilty of neglecting my twitter account and this gets me motivated to get back on track! 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: